About Me

Hi, I'm Dayton Pelfrey

Founder of DMP Innovations. I help local businesses build a professional online presence without the complexity or high costs of a big agency.

I'm Dayton Pelfrey, founder of DMP Innovations.

I grew up in Wichita, Kansas and learned early on the value of hard work, discipline, and building strong relationships. After high school, I attended Butler Community College, where I earned my Associate's Degree in Business Administration while playing collegiate baseball.

During my time at Butler, I was honored to be named to the Region VI All-Tournament Team, earn Academic All-American recognition, and receive both Dean's Honor Roll and President's Honor Roll awards. Those experiences taught me how to balance performance, teamwork, and accountability under pressure.

After graduating from Butler, I continued my education at Kansas State University, where I am pursuing a degree in Finance. Along the way, I gained experience working in several different industries, including customer service, technical operations, and business analytics.

One of the most impactful experiences in my career was serving as an Analyst Intern at Koch Industries, where I was introduced to automation, artificial intelligence, and modern business technology. Seeing how technology could streamline processes and create better customer experiences sparked a passion that eventually led me to web design and digital solutions.

Today, I help small businesses build a professional online presence through modern websites, booking systems, domain setup, and digital tools that make it easier for customers to find and connect with them.

My goal is simple: provide affordable, professional websites that help hardworking business owners grow without the complexity or high costs often associated with large agencies.

When you work with me, you're working directly with the person designing, building, and supporting your website from start to finish.

Affordable by design

Small businesses shouldn't pay agency retainers for a five-page site. Pricing starts at $299 and every add-on is listed publicly.

Modern, mobile-first work

Most of your customers are on a phone. Every site is built for small screens first, then scaled up to desktop.

Direct communication

You text or email me — not a ticket queue. Questions get answered by the person who wrote the code.

Personalized service

No cookie-cutter templates. I learn your services, your customers, and your goals before designing anything.